Brand kit · v.1 · car dealership

A complete identity,
ready to step into.

The full brand toolkit — logo system, stationery, social, fleet proposal, owner onboarding deck. Everything a serious showroom needs to look like itself, on paper, on screen, on the forecourt floor.

Items
8 · in the kit
Themes
3 · live preview
Formats
Web · print · social
Lead time
2 weeks · turnkey
Identity · v.1
Y
YOUR business.
EST · YEAREN · العربية
// 01 · the system

The brand at a glance, three palettes deep.

Switch the theme above to see all three modes. The mark, type, and voice stay constant. Surface, accent, and mood change — onyx showroom, warm garage, or electric future.

// palette · active theme

Surface
Soft
Accent
Chrome
Ink

// type · the trio

Inter · 500
Considered.
Fraunces · italic 300
considered.
Geist Mono · 500
// 01 · gt · cabriolet

// voice · do & don't

do"142-point inspection.""Best deals in town!"
do"Six marques, one standard.""Amazing prices on luxury cars"
do"Ownership begins after handover.""Drive your dream"
do"Service in our bay, never outsourced.""Unbeatable offers"
// 02 · the mark

One mark, four lockups.

A confident letter mark — set in a soft-cornered slab, with a chrome bevel and a quiet drop shadow. It holds across surfaces — paper, screen, signage, key-fob enamel. Use the lockup that fits the surface, not the other way around.

// 01 · primary · paper
Y
// 02 · chrome · onyx
Y
// 03 · wordmark · chrome Your business.
// 04 · stamp · accent
Y
// 03 · stationery

Letterhead, business card, email.

The same brand, expressed in print and in inbox. Welcomes for new owners, hand-overs that read like a thank-you, signatures that don't shout.

Y Your business.
Your Street, Your Area
Dubai, UAE
hello@yourdomain.com
+971 50 123 4567
26 May 2026 · Re: Vehicle handover

Dear Owner,

Welcome to Your Business. Your vehicle has cleared a 142-point inspection and is now waiting under cover at our showroom. Hand-over is booked for Wednesday at 4pm — the kettle will be on.

A showroom, not a forecourt.
Vehicle2024 · Coupe · Onyx exterior, slate interior VIN0000-0000-0000 First serviceDue at 10,000 km · or twelve months Warranty3 years · including replacement vehicle

Your owner card and a single key will be handed to you on the day. The second key, service log, and original documents are in the safe under your name. If anything is missed, please write back to this email — we will hold the car until you are happy.

With care,

Your Name
Sales Director · Trade Licence · 0000000
Y
Your Name
Sales Director
+971 50 123 4567
hello@yourdomain.com
@yourbusiness
// 01 · YR
A showroom,
not a forecourt.
Y
// 04 · social

A six-post grid, four-story arc.

A consistent grid, not a feed of guesses. Six post types, four story templates — every piece reads as one voice. Inventory-led, owner-led, never hype-led.

// 05 · sales materials

Fleet proposal & owner onboarding, brand-true.

For the corporate accounts and the new owners. Two artifacts — one to win the fleet, one to begin the ownership.

Proposal · v.12026
Fleet proposalcorporate.
Your Business04 · 26
// 02 · what we propose
12 vehicles, 3-year lease, full service.

Twelve vehicles across two body styles, sourced from our existing inventory. Three-year operating lease, full service included, replacement vehicles on call.

Hand-overs staggered across two weekends to keep your team mobile. Driver handbooks delivered the week before.

Vehicles · 8 sedans · 4 SUVs
Term · 36 months · operating
Service · in-bay · 142-point
Replacement · within 4 hours
// p.02Your Business · 26
B2B fleet proposal · 12-page template
Deck · onboarding// 01
Welcome — your new vehicle.
Your Business04 · 26
// first three weeks// 02
Your first three weeks.
1 Delivery

Hand-over at the showroom. About 60 minutes.

2 Service

First check-in at week two. About 30 minutes.

3 Loyalty

Owner card activates at week three.

YR · 02Your Business
// what's included// 03
Quietly included.
Warranty 3 years · parts & labour, our bay.
Aftercare Annual valet · paint correction · detailing.
Replacement A vehicle waiting if yours is in for service.
YR · 03Your Business
Owner onboarding deck · 14-slide template
// 06 · the kit · downloads

All eight pieces, one folder.

Press files, editable templates, and the brand book. Everything you need to operate the brand from day one — paper, inbox, social, sales floor.

Logo system SVG · PNG · PDF
// 01 · marks
Letterhead A4 · DOCX · PDF
// 02 · stationery
Business cards front + back · PDF · print-ready
// 03 · stationery
Email signature HTML · paste-ready
// 04 · digital
Instagram set 6 posts · 4 stories · PNG
// 05 · social
Fleet proposal 12-page · PPTX
// 06 · sales
Owner onboarding deck 14-slide · PPTX
// 07 · onboarding
Brand book 40-page · PDF
// 08 · system
Includes

Your site, and the kit around it.

The website is the surface. The brand kit is what holds the surface together — across paper, screen, and the showroom floor. Both ship together.