Twelve orders today, three need your eyes.
Revenue is tracking 14% above last week. Two SKUs dropped below five units overnight. Three abandoned carts are still open from this morning.
Revenue · today
AED 8,420
▲ 14.2%
Orders · today
12 · live
▲ 9.1%
Conversion · today
3.4 · %
▲ 0.6 pt
Average order · 30d
AED 412
▼ 1.8%
Revenue · last 14 days
// AED · gross · before refunds
14d total
AED 96,420
14d orders
228
vs prev 14d
+ 18.6%
Top products
// last 7 days · units sold
The classic shirt
SKU · YB-CLS-001
Daily moisturiser
SKU · YB-MOI-002
The wide trouser
SKU · YB-TRS-003
The candle
SKU · YB-CND-004
The linen tote
SKU · YB-TOT-005
Recent orders
// last 5 · most recent first
A
#YB-1284 · Customer name
2× The classic shirt · 1× The candle · paid · Card · Dubai
AED 1,140
2 min
B
#YB-1283 · Customer name
1× Daily moisturiser · paid · Apple Pay · Sharjah
AED 220
38 min
C
#YB-1282 · Customer name
1× The wide trouser · 1× The cotton tee · shipped · Card · Abu Dhabi
AED 800
2 hr
D
#YB-1281 · Customer name
3× The candle · paid · COD · Dubai
AED 540
5 hr
E
#YB-1280 · Customer name
1× The face oil · 1× Brass earring · refunded · Card · Riyadh
AED 720
yesterday
The classic shirt
42 in stock
Daily moisturiser
128 in stock
The wide trouser
31 in stock
The candle
68 in stock
The linen tote
24 in stock
The face oil
52 in stock
Brass earring
3 in stock
The cotton tee
— pending
Order #
Customer
Date
Items
Total
Status
Actions
#YB-1284
Customer name
customer@example.com
01 May · 11:42
3
AED 1,140
Paid
#YB-1283
Customer name
customer@example.com
01 May · 10:18
1
AED 220
Paid
#YB-1282
Customer name
customer@example.com
01 May · 09:04
2
AED 800
Shipped
#YB-1281
Customer name
customer@example.com
30 Apr · 21:30
3
AED 540
Pending
#YB-1280
Customer name
customer@example.com
30 Apr · 18:22
2
AED 720
Refunded
#YB-1279
Customer name
customer@example.com
30 Apr · 14:10
1
AED 480
Delivered
#YB-1278
Customer name
customer@example.com
30 Apr · 11:55
4
AED 1,260
Delivered
#YB-1277
Customer name
customer@example.com
30 Apr · 09:42
2
AED 600
Shipped
#YB-1276
Customer name
customer@example.com
29 Apr · 19:08
1
AED 340
Paid
#YB-1275
Customer name
customer@example.com
29 Apr · 16:34
3
AED 980
Delivered
#YB-1274
Customer name
customer@example.com
29 Apr · 13:10
2
AED 580
Pending
#YB-1273
Customer name
customer@example.com
29 Apr · 09:48
1
AED 380
Delivered
Name
Email
Orders
LTV
Last order
Tags
Customer name
+971 50 ··· 4421
customer.one@example.com
14
AED 6,820
3 days ago
Customer name
+971 55 ··· 0907
customer.two@example.com
9
AED 4,140
1 week ago
Customer name
+971 56 ··· 1182
customer.three@example.com
7
AED 3,260
2 weeks ago
Customer name
+971 52 ··· 3018
customer.four@example.com
5
AED 2,480
5 days ago
Customer name
+44 7700 ··· 882
customer.five@example.com
4
AED 1,920
3 weeks ago
Customer name
+33 6 ··· 3019
customer.six@example.com
3
AED 1,440
1 month ago
Customer name
+971 50 ··· 7782
customer.seven@example.com
2
AED 720
2 months ago
Customer name
+971 58 ··· 0451
customer.eight@example.com
1
AED 480
yesterday
Product
SKU
On hand
Reorder at
Status
Action
The classic shirt
4 colours · 6 sizes
YB-CLS-001
42
10
In stock
Daily moisturiser
50 ml · single SKU
YB-MOI-002
128
25
In stock
The wide trouser
3 colours · 6 sizes
YB-TRS-003
31
8
In stock
The candle
220 g · 3 scents
YB-CND-004
68
15
In stock
The linen tote
OAT · single SKU
YB-TOT-005
24
8
In stock
The face oil
30 ml · single SKU
YB-OIL-006
52
12
In stock
Brass earring
pair · single SKU
YB-ERR-007
3
10
Low stock
The cotton tee
5 colours · 6 sizes
YB-TEE-008
86
20
In stock
The brass cuff
single SKU
YB-CUF-009
2
8
Low stock
The wool scarf
2 colours
YB-SCF-010
17
6
In stock
Revenue · by month
// last 12 months · AED gross
Top products · 30d
// units · AED
The classic shirt
142 sold
The wide trouser
98 sold
Daily moisturiser
120 sold
The face oil
68 sold
The candle
86 sold
Traffic sources
// last 30 days · sessions
Direct
38%
Instagram
28%
Google · search
18%
Newsletter
9%
Referral · press
7%
Conversion funnel
// last 30 days · drop-off
Visitors/ 30 days
12,840100.0%
Product views/ engaged
7,96062.0%
Carts/ added
2,31018.0%
Checkout started/ entered
1,0258.0%
Purchase/ completed
4363.4%
Discount codes
// 3 active · usage stats
WELCOME10
10% off first orderNo minimum · all products
142 used
SUMMER25
25% off summer dropMin AED 200 · expires Jun 30
68 used
FRIENDS50
AED 50 off · friend referralSingle use per customer
31 used
Email campaigns
// last 3 sent · open · click
Letter · summer drop preview
Sent · Apr 26 · 2,840 recipients42.6%Open
8.2%Click
Sent
Letter · the cotton tee returns
Sent · Apr 12 · 2,720 recipients38.4%Open
6.8%Click
Sent
Letter · a note from the studio
Sent · Mar 28 · 2,540 recipients44.2%Open
9.4%Click
Sent
Abandoned carts
// last 5 · open within 24 hours
Customer
Items
Cart total
Abandoned
Action
Customer name
customer@example.com
2× The classic shirt
AED 960
2 hr ago
Customer name
customer@example.com
1× The face oil · 1× The candle
AED 520
5 hr ago
Customer name
customer@example.com
1× The wide trouser
AED 620
8 hr ago
Customer name
customer@example.com
3× Daily moisturiser
AED 660
14 hr ago
Customer name
customer@example.com
1× The linen tote · 2× The cotton tee
AED 620
22 hr ago
Shipping zones
// 3 zones · per-order rate
UAE · domestic
All emirates · 1–2 daysGCC · regional
KSA · QAT · KWT · BAH · OMA · 4–6 daysInternational
Rest of world · 7–14 days · DDUPayment methods
// active checkout options
CARD
Card · Visa, Mastercard, Amex
Stripe · 2.9% + AED 1 per transaction
APPL
Apple Pay
Native iOS checkout · same fee as card
COD
Cash on delivery
UAE only · adds AED 15 surcharge
TBBY
Tabby · pay later
Split into 4 · over AED 200
Tax rate
// single VAT rate · UAE
Store info
// public details · invoices · footer