Brand kit · v.1 · construction

A B2B identity, built
 for RFP day.

The full kit a serious build-side firm needs in the room — logo system, letterhead, RFP response, onboarding deck. Stat-led, signed-off, zero compromise on the surface or the work behind it.

Items
8 · in the kit
Themes
3 · live preview
Formats
Print · digital · social
Lead time
2 weeks · turnkey
Identity · v.1
YB
YOUR business.
EST · YEAREN · العربية
// 01 · the system

The brand at a glance, three palettes deep.

Switch the theme above to see all three modes. The mark, type, and voice stay constant. Surface, accent, and mood change to match site, season, or sector.

// palette · active theme

Surface—
Concrete—
Accent—
Hi-vis—
Ink—

// type · the trio

Inter · 600
Zero compromise.
Fraunces · italic 400
on schedule.
Geist Mono · 500
// 01 · rfp · q3

// voice · do & don't

do"120+ projects, 17 years, 96% on-time.""Best construction company ever."
do"Written quote, fixed timeline.""Quality you can trust."
do"Walk every site, twice.""Building dreams."
do"Zero variation surprises.""World-class craftsmanship."
// 02 · the mark

One block, four lockups.

A monogram tile in mono — the same square that fits a hard-hat sticker, a site sign, a PDF cover, an inbox avatar. Use the lockup that matches the surface, not the other way around.

// 01 · primary · paper
YB
// 02 · knockout · ink
YB
// 03 · wordmark · concrete Your business.Zero compromise.
// 04 · stamp · hi-vis
YB
Clear-space = 1× tile Always allow one tile width on every side. Never crop, never tilt, never gradient-fill.
Min-size = 24 px Below this, the mono initials lose grip. For favicon scale, swap to the simplified bar mark.
Pairings = ink + hi-vis Hi-vis is for pull-quotes, callouts and the safety strap. Never for body type or full backgrounds beyond 600 px.
// 03 · stationery

Letterhead, business card, email.

The same brand, expressed in print and inbox. The kickoff letter, the card the project director hands over, the signature that closes every email.

YB Your business.
Your Street, Your Area
Dubai, UAE
hello@yourdomain.com
+971 50 123 4567
26 May 2026Re: Project kickoff

Dear client,

Following sign-off on the contract last week, this letter confirms the kickoff for your project. The first site walk is scheduled for Tuesday 02 June at 09:00, with the project director on site for the full hour.

Zero compromise.

The design freeze is set for 20 June. Anything you'd like changed — finishes, layouts, MEP routing — please send before that date. After freeze, changes go through written variation only.

You'll receive a weekly progress note every Friday and a monthly cost report the first business day of the month. The schedule is fixed at the back of the contract; we hold to it.

With regards,

Your Name
Project director · Trade licence · 0000000
YB Your business.
Your Name
Project director
+971 50 123 4567
hello@yourdomain.com
@yourbusiness
// 01 · YR
Zero
compromise.
YB Your business.
// 04 · social

A six-post grid, four-story arc.

A consistent feed for a B2B build firm — credibility numbers, services, case-study quotes, RFP open windows, info card, safety yellow accents. Every post reads as one voice.

// 05 · sales materials

RFP response & onboarding, brand-true.

For the win, and for the start of the work. Two artifacts — one to answer the brief in writing, one to set the rules of the engagement on day one.

RFP response · v.12026
CapabilitiesRFP response.
Your Business04 · 26
// 03 · methodology
Five phases, one signature.

Each phase has a written deliverable, a fixed window, and a sign-off. Nothing rolls into the next phase until the last one is signed.

01 Consult · scope & site
02 Design · drawings, freeze
03 Permit · authority sign-off
04 Build · weekly report
05 Handover · snag, close
96%// on-time delivery · 17 yrs
// p.06Your Business · 26
RFP response · 24-page template
Deck · onboarding// 01
Welcome —your project.
Your Business04 · 26
// methodology// 02
Five phases, nothing skipped.
1 Consult
2 Design
3 Permit
4 Build
5 Handover
YR · 02Your Business
// what we promise// 03
Three fixed things.
// quoteWritten, line-itemed. No verbal estimates.
// timelineFixed, in the contract. Variation only in writing.
// surprisesZero. Weekly note, monthly report.
YR · 03Your Business
Onboarding deck · 12-slide template
// 06 · the kit · downloads

All eight pieces, one folder.

Press files, editable templates, and the brand book. Everything a project director needs to hold the line — on the cover sheet, on the truck, on the site sign.

Logo system SVG · PNG · PDF
// 01 · marks
Letterhead A4 · DOCX · PDF
// 02 · stationery
Business cards front + back · PDF · print-ready
// 03 · stationery
Email signature HTML · paste-ready
// 04 · digital
Instagram set 6 posts · 4 stories · PNG
// 05 · social
RFP response 24-page · PPTX
// 06 · sales
Onboarding deck 12-slide · PPTX
// 07 · onboarding
Brand book 40-page · PDF
// 08 · system
Includes

Your site, and the kit around it.

The website is the surface. The brand kit is what holds the surface together — letterhead, RFP response, site sign, hard-hat sticker. All of it ships together, all of it stays on-brand.

Open demo site All demos →